AI marketing

Chinese EVs Reshape Europe as AI Upends Auto Sales

Chinese EV competition is entering a new phase, with AI-driven marketing becoming a strategic advantage at home while brands like BYD gain share in Europe’s PHEV market. At the same time, Tesla’s Model Y rebounded to 10,281 August registrations in Europe, and Porsche’s falling deliveries and 9,000-job restructuring plan underscored the pressure on legacy automakers.