In November 2025, Voiture's Mengxiangjia (Dreamer) MPV dominated the premium MPV segment with 9,027 units sold, reclaiming the monthly sales crown while maintaining a 400,000 RMB average price point. This surge underscores China's EV prowess, as cumulative sales surpass 150,000 units, with 55% of buyers upgrading from luxury giants like BMW, Mercedes-Benz, and Audi (BBA). Meanwhile, Li Auto pioneers global safety standards with NG-eCall certification, and Horus Power's tech awards highlight hybrid breakthroughs—signaling a shift from price wars to tech-driven value in the Chinese EV market.
岚图梦想家：高端MPV销量霸主，技术重构豪华定义
Voiture's Mengxiangjia isn't just winning sales; it's redefining premium MPVs through genuine innovation over gimmicks. While rivals chase 'configuration arms races' with fridges and giant screens, Mengxiangjia proves luxury buyers prioritize safety and tech.
- Sales Triumph: 9,027 units in Nov 2025; 15万+ cumulative sales; top model (Qiankun Ultra) accounts for >50% of volume.
- Buyer Profile: 55% from BBA upgrades—high-net-worth users like entrepreneurs and elites choosing it as a status symbol at events from Boao Forum to Golden Rooster Awards.
- Pricing Power: Holds 400k RMB average amid industry price cuts, with 1 in 3 premium MPVs sold being Mengxiangjia.
The 2026 model introduces game-changing specs:
| Feature | Mengxiangjia 2026 | Key Advantage |
|---|---|---|
| Platform | Native EV with 800V hybrid | Ends range anxiety with 350km pure EV, 62.5kWh battery |
| Tech | Huawei Qiankun ADS 4, HarmonyOS 5, rear-wheel steering, million-yuan magic carpet air suspension | 'All-in-one' experience: space, safety, control |
| Safety | 2000MPa cage body, first NEV MPV with C-NCAP 5-star | Surpasses joint-venture rivals like GL8, Sienna |
This native platform solves core pain points—optimal 5.3m space for 'all-equal' seating, ultra-fast 5C charging, and sedan-like handling in an MPV.
理想汽车全球首获NG-eCall认证：安全科技领跑出口
Transitioning to global ambitions, Li Auto (Ideal Auto) on Dec 9, 2025, became the first automaker worldwide to earn Europe's CEN 17240:2024 NG-eCall certification via its smart cockpit platform, partnering with Quectel. This 4G/5G-based next-gen eCall enables faster responses, precise location, and multi-data transmission—mandatory for EU new cars from 2026.
- Breakthrough: Leverages 5G for low-latency voice/video in crashes; integrates with body safety systems.
- Impact: Clears key hurdle for Li Auto's overseas expansion, validating full-stack self-R&D from hardware to software.
Li Auto VP Gou Xiaofei emphasized user safety as the core driver, while Quectel CEO Qian Penghai highlighted their QuecOpen solution's role in simplifying integration.
浩思动力极光湾奖：混动与甲醇技术创新爆发
Powering this ecosystem, Horus Power's (Hao Si Power) inaugural Aurora Bay Tech Innovation Awards in Dec 2025 celebrated 20 projects from 82 entries, judged by experts like Tongji University's Prof. Han Zhiyu.
Key winners:
| Award | Project | Highlights |
|---|---|---|
| Tech Innovation Results 1st | DHT160 Hybrid Transaxle | '11-in-1' SiC architecture; powers Geely Galaxy models; Ningbo Tech Progress 1st Prize |
| Tech Innovation Results 2nd | BHE15TDEB 1.5L Engine | Miller cycle, high CR; '2025 China Heart Top 10'; 30k+ monthly output, 1M/year potential on Galaxy M9, Lynk & Co Z10 |
| Tech Progress 1st | High-Dilution Methanol Engine | 48.76% thermal efficiency; low NOx |
| Patent 1st | Vehicle Cold-Start Method | -40°C starts for methanol engines, enabling harsh-climate sales |
These innovations—like DHT160's efficiency and methanol's green path—support Horus's diverse portfolio (DHT290, Horse C15 range extender), fueling Geely's hybrid dominance.
Why This Matters: Global Implications for Chinese EVs
These developments mark China's EV shift from 'cost advantage' to 'value leadership.' Voiture proves Chinese brands can command 400k RMB premiums via native platforms and Huawei tech, eroding joint-venture monopolies. Li Auto's certification paves EU entry, while Horus's awards bolster hybrid supply chains amid global electrification.
In a market where Voiture hit 20,005 deliveries in Nov 2025 (82% YoY growth, 10-month streak), this trifecta highlights trends: 800V architectures, intelligent safety, and multi-fuel hybrids countering BEV anxiety. Competitors like BYD, NIO, XPeng, and Zeekr face pressure to match this tech depth.
Looking Ahead: China's EV Leadership Accelerates
Expect Mengxiangjia to solidify its moat with iterative upgrades, Li Auto to expand NG-eCall globally, and Horus to scale methanol/hybrid tech for exports. As Chinese EVs redefine luxury—prioritizing native safety, intelligence, and efficiency—the industry pivots from 'made in China' to 'led by China.' Watch for 2026 EU sales surges and premium MPV hybrid dominance.
